Cookie policy

Version 1,1

– 1 feb. 2024

This cookie policy describes how RevMap B.V. and its related companies (collectively “RevMap”) use cookies and related technologies on www.revmap.com, within our website and our online product.

What is a cookie?

Cookies are small data files placed on your computer or mobile device when you visit websites, use apps, or engage with online services. Their primary role is to enhance the user experience by facilitating smoother interactions with websites and online platforms, in addition to gathering valuable analytics data.

First Party vs. Third Party Cookies: Cookies set directly by RevMap are known as first-party cookies, whereas those set by any other service providers are termed third-party cookies. For detailed information on the specific cookies we use, please refer to our cookie inventory.

Web Beacons and Tracking Pixels: In addition to cookies, we may employ web beacons, also known as tracking pixels. These are electronic images that assist in delivering cookies, counting visits, analyzing the effectiveness of our engagement strategies, and verifying user responses to our communications.

Utilization of Analytics Services: We may also receive reports based on the use of these technologies by our service/analytics providers such as Google Analytics.

Why does RevMap use cookies?

We use cookies for various reasons:

  • Essential Cookies: Necessary for the technical functionality of our website, enabling core features.

  • Performance and Functionality Cookies: These improve the website's performance and user experience but are not essential for basic operations. Absence of these cookies may affect certain functionalities, like video playback.

  • Analytics Cookies: Gather data to help us understand user engagement and effectiveness of our marketing efforts, facilitating website customization for a better user experience.

  • Advertising Cookies: Aimed at enhancing advertising relevance through interest-based selection, frequency capping, and efficient display of ads.

Managing Cookies

You can adjust the browser settings to control cookie storage preferences. Disabling cookies may limit the functionality of our website.

Opting Out of Targeted Advertising:

Additionally, certain third-party advertising networks, including Google, allow users to opt out or customize their internet browsing preferences. For more information on Google's opt-out features, please click here.

Cookies we use

_ga

Provider: Google Analytics

Category: Analytics

Purpose: Used to generate statistical data on how the visitor uses the website

Duration: 2 years

_gid

Provider: Google Analytics

Category: Analytics

Purpose: Used to generate statistical data on how the visitor uses the website

Duration: 1 day

_gat

Provider: Google Analytics

Category: Analytics

Purpose: Used by Google Analytics to throttle the request rate

Duration: 1 day